Bank Customer Churn Analysis

Customer Churn (or customer attrition) refers to the rate at which customers discontinue their association with a business during a specified timeframe. In simpler terms, it quantifies the loss of customers previously engaged with a company’s products or services. Companies and businesses need to know why customers are churning to implement measures to sustain or keep the customers satisfied enough to stay. This project dives into a customer churn dataset from ABC multinational bank to unveil hidden insights and identify trends to help business leaders make data-driven decisions and not just guesswork.

Tools Used: Power BI

Link to project documentation GitHub: https://github.com/richmond-yeboah/Bank-Churn-Analysis

Link to Power BI dashboard: https://app.powerbi.com/view?r=eyJrIjoiYTZkYjg4MmMtMjAxYi00ZTdjLTllNDItMjZiZGNkODE3ZDJiIiwidCI6IjFjZTU4MjFjLTE5NDItNDczMy1hNmRjLTBmYzNhODJiNzRkYiJ9